Starter quiz
- There are three main types of media: print, broadcast and ...
- old media
- traditional media
- new media ✓
- modern media
-
- What does the 'A' in the acronym 'VIA' model stand for?
- Accountability ✓
- Accuracy
- Advocacy
- Authority
-
- Match the news value with its definition.
- proximity⇔local information from your area ✓
- prominence⇔information about celebrities ✓
- conflict⇔information involving arguing ✓
- human interest⇔information with emotional stories ✓
- What are examples of information neighbourhoods?
- publicity ✓
- popularity
- news ✓
- games
-
- What does understanding different sources, various types and information neighbourhoods help you know the purpose of?
- 'the media' ✓
- Match up the information neighbourhood with its purpose.
- propaganda⇔to persuade ✓
- publicity⇔to promote ✓
- advertising⇔to sell ✓
- news⇔to educate ✓
Exit quiz
- How do we expect the media to act?
- with honesty ✓
- with mistrust
- with verified facts ✓
- with personal benefit
-
- Journalists are ______, which means they have to put their name to their work and they are responsible for what it says.
- 'accountable' ✓
- Where are the two main places that you can find the rules that the media have to follow?
- NUL Code of Conduct
- Editors' Rules in Practice
- NUJ Code of Conduct ✓
- Editors' Code of Practice ✓
-
- Treating someone unfairly based on characteristics such as race, gender or religion is known as ______; the media have a responsibility to stop this.
- 'discrimination' ✓
- Order the name of the group which regulates newspapers and magazines in the UK.
- 1⇔Independent
- 2⇔Press
- 3⇔Standards
- 4⇔Organisation
- Match the word with its definition.
- media⇔any communication or information that influences or educates people ✓
- bias⇔unfair preference or judgement based on incorrect beliefs ✓
- verify⇔to be accurate and check the facts to make sure they are reliable ✓
- neutral⇔to report without opinion and make sure that it is equal ✓
Worksheet
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Lesson Details
Key learning points
- We expect the media to be accurate, verify facts and act independently without personal benefit, in the public interest.
- Journalists take responsibility for their work, put their name to it, and aim to inform and explain important issues.
- The media must follow the law and the rules in the NUJ Code of Conduct and Editors' Code of Practice.
- The media are responsible for respecting privacy, providing truthful, accurate information and avoiding discrimination.
- If the media break these rules, IPSO or OFCOM can investigate, leading to legal action, mistrust or other consequences.
Common misconception
The media can report whatever they like, there are no consequences.
There are consequences for the media breaking the rules and not fulfilling their responsibilities. They have to abide by a strict code of conduct and ethics.
Keywords
Media - forms of communication like radio, television, newspapers, magazines and the internet, that reach or influence people
Responsibilities - duties that we are expected to do as a citizen of a country, as part of a job role or as a member of a community
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